RAWS //
BRAZILIAN CREATIVE STUDIO
Based in Rio de Janeiro.
Selected works
nikePlayOffs 23
NOSTALGIA IN IMMERSION INTO TODAY'S TECHNOLOGY
This feeling connects with the current moment we live in, where games like NBA2K connect the average basketball viewer to the NBA world, playing alongside their favorite players or even their beloved team, having an immersive experience throughout their gameplay.
New York City Marathon 2024
RUN.
SCREAM.
SURVIVE.
This year’s New York Marathon will adopt a slasher movie concept, where every step you take is a thriller scene, every breath is a determination shout and every mile covered is a battle for survival. Race through the iconic streets of New York as if you were running from a ruthless killer, defying your fears and going beyond your limits. Remember, in this race, you are the star of your own slasher movie.
Air Max Day 2024
EXPERIENCE THE SKY IN EVERY STEP.
Our campaign revolves around the unique comfort provided by the Air Max, where the feeling of comfort is so great that feels like walking on clouds.